Meet The Team

Bethany: Founder & Chair

I graduated from University in 2008 with a first class honours in Contemporary Dance and established Nuvo Wellbeing; an award winning social enterprise 6 months later.

It was during my time at University that I identified a lack of suitable physical activity provision to boost health and wellbeing within local communities often suffering from economic and social deprivation. During my studies I was shocked and appalled to to find that in some of our most deprived communities, life expectancy was more than 10 years lower than the national average. Local reports demonstrated that physical activity levels were also lower than the national average – and linked to low life expectancy were health conditions such as obesity, diabetes and cardiovascular disease. There was not only need for the service that Nuvo Wellbeing would provide but also a demand from local people who wanted to live a healthier lifestyle and support others to do the same.

Nuvo Wellbeing delivers vital dance and fitness programmes to hundreds of people every week, including some of the most vulnerable groups across the North East. As a Social Enterprise all profits are ploughed back into the organisation and the local programmes we deliver therefore, support from the local community is vital.

Since establishing Nuvo Wellbeing I have also completed a PGCE and MA in Professional Dance with a key focus on Community and Health. Awards received include Ernst & Young Future 50, The Gazette Chief Executive Awards; North East Young Business Person of the Year, David Goldman Prize for Innovation & Susan Dobson Business Woman of the Year and Social Entrepreneurs Index 2020.

Natalie: Project & Communications Manager

I attended dance sessions from a young age under the instruction of Bethany Ainsley, the founder of Nuvo Wellbeing. Across the 10 years I danced with Bethany I was able to see the founding of Nuvo Wellbeing and the company’s development from a single dance class to a successful social enterprise.

In 2017 I graduated from Newcastle University with a Bachelor of Arts degree in Classical Studies and began working for Nuvo Wellbeing. Since beginning my role with Nuvo I have gained a range of qualifications to aid me in my role including: Diploma in Online Marketing for Businesses, Diploma in Mindfulness and Diploma in Laughter Therapy, as well as a variety of qualifications ranging from Mental Health to Fitness.

Across my time with the organisation my role has progressed to involve the management of Nuvo Wellbeing’s marketing and communications, daily operations and supporting the Nuvo Wellbeing team. I currently manage Calming Minds, ActivSteps Durham and Activities on Prescription projects.

I am very enthusiastic about working for Nuvo as I have supported the company from a young age and look forward to seeing it’s continued success.


Sarah: Dance & Exercise Practitioner 

I am a BA Hons graduate from Shockout Arts Manchester, where I trained professional dance, including all styles; ballet, tap, jazz, contemporary, commercial, musical theatre and hip hop. Intense training allowed me to proceed onto theatre shows, entertainment performances and TV.

I have always had a passion for teaching, especially during my training when I studied “dance in the community” for my dissertation. I came from a community dance school growing up, therefore enhancing my dance knowledge and repeating this to other communities is something I am truly excited about.

Catherine: Nutritionist and Tutor

I am a qualified nutritionist, tutor and chef with over 30 years of experience in the food industry.

I began my journey straight from leaving school, when I worked in hospital kitchens training to be a chef. From there I moved to London and became a licensee, running a pub restaurant for a number of years. After deciding to move back to the North East, I began running a school kitchen.

Knowing I had practical experience behind me, I made the decision to pursue a more academic career and began studying for my BSc degree in Food Science and Nutrition at Northumbria University. Once qualified, I also studied for and obtained my PGCE from Sunderland University.

My role within the Nuvo Wellbeing team involves delivering practical healthy eating sessions within the local community. These courses are aimed at educating people on how to make healthy lifestyle choices, while cooking on a budget.

Millie: Digital Friend

I have attended Nuvo Wellbeing’s community dance sessions and performed in many of the shows for over 7 years. I am currently completing a Level 3 Sport Qualification and recently joined Nuvo Wellbeing as a Digital Friend to support other members to access the new digital platform and offer support with social media.

I am keen to support Nuvo Wellbeing’s mission and expand my own skills to increase the organisations ever growing online community!

Pauline: Finance and Administration Officer

I joined Nuvo Wellbeing in 2009 working part-time as a Finance & Administration Officer and have seen the enterprise grow from strength to strength. I am based at the Head Office in Billingham and enjoy hearing about the fantastic work the Practitioners are doing within local communities when they pop in to the office each week.

Working in such a community focused organisation is very inspiring and has led me to develop my own personal interest in British Sign Language and Counselling. I enjoy greeting our guests when they visit the office and look forward to welcoming you on your next visit.

Dr. Murali: Bump to Buggy Practitioner 

My interest in health and physical activity, sports and exercise medicine made me pursue the prestigious IOC Diploma in Sports Medicine from the International Olympic Committee and a masters degree in Sports and Exercise Medicine from the University of Nottingham. I have also received a fellowship training in occupational and environmental medicine from India. I am currently enrolled as a full-time PhD student in the Teesside University working on a multi-agency partnership program that aims in promoting and maintaining physical activity in active women during pregnancy and early motherhood. This project is managed by Nuvo Wellbeing, partly funded by Sport England and includes many stakeholders such as NHS, County Durham and Darlington Foundation Trust and Durham County and Darlington Borough Councils.

I am passionate about improving women’s health, particularly enthusiastic in researching on the impact of physical activity on the health and wellbeing of women. Along with my clinical practice, I had a highly diverse working background spanning from medical education to, being a medical advisor to various industries. This holistic background equips me with medical expertise, academic and research skills and administrative abilities.

David: Director

David qualified as a Chartered Accountant with Ribchesters before spending a period working as an Audit manager for a large regional practice in Newcastle. He re-joinined Ribchesters in 2000 and became appointed as a partner at the firm in 2002. David is highly experienced in advising family companies, professional practices, charities and academies on audit, accounting and taxation matters. He is one of a handful of practitioners in the region to hold the ICAEW accredited Diploma in Charity Accounting.

David is passionate about North East and its people. He has a keen interest in health and wellbeing and has been a lifelong participant in competitive sport despite having Type 1 diabetes for nearly 20 years. David has strong belief that physical exercise compliments both physical and mental wellbeing.

David joined Nuvo Wellbeing board of Directors in 2016 after sharing similar values to the enterprise. He was also impressed by Nuvo’s aims and objectives engage hard to reach communities in activities benefitting participants and wider community.